Clinical Practice Guidelines for the point of care


 

PROJECT GOAL

Take an existing functional prototype to the next level, turning it into a usable and engaging addition to the Epocrates mobile product.

 
 
 
 

Why make a mobile Clinical Practice Guidelines product? 

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Clinical Practice guidelines are documents released by trusted medical specialty societies documenting the latest in evidence based medicine. Ideally, doctors would read them each time a new one comes out, so they would know they were doing the best for their patients. 

However, the documents are hundreds of pages long and not organized in a way that makes them useful for quick reference. 

We aimed to transform these documents into actionable reference for doctors at the point of care.    

 

CONCEPT Validation

 

We started with a functional prototype that would allow us to test the concept through qualitative and quantitative measures.  Users immediately got the value! 

 
 

Making it usable

 

The original prototype had been designed by our Engineering and Medical Information teams. After we felt confident that this product would address real user needs, I dove into making it easily navigable and comprehensible. 

Throughout the entire process I ran a series of usability testing and iteration cycles to help us understand the way the user would move through the content. I also worked closely with our internal medical staff.

 
Mapping the user journey

Mapping the user journey

 

Finding the right guideline

 

To make the list of guidelines more user friendly, we organized the Guidelines into two tabs. The ‘Recents’ tab would allow us to highlight new content, important because we planned to release with a small number of Guidelines and build from there. The ‘Specialties’ tab would allow doctors to find Guidelines that were relevant to their practice.

 
Evolution of the landing page from the prototype to the final design

Evolution of the landing page from the prototype to the final design

 

Finding your patient type

 

One of our key innovations was organizing each Guideline by patient type, so doctors could find the correct guidance for the patient in front of them. In the initial prototype, it was hard for users to differentiate between the different patient types. In later iterations, I organized the patient types into more of a hierarchical tree structure. Now there was only one choice to make at a time and you can more clearly see the differences between the patient types.

 
 
 

final design

Select a Guideline

Select a Guideline

Choose patient type

Choose patient type

Get recommendations for your patient case

Get recommendations for your patient case

 

impact

 

We saw a 14% increase in engagement for users that tried Guidelines.